The Nescafé Double Cup
Competition National Advertising Challenge 2018
Award grade Silver Winner (Campaign)
Art Direction / Creative Jeffrey Turford
3D / Creative Eric Stinnissen
The Brief Nescafe wanted a big idea that would create an experience for their consumers. They wanted to reduce the amount of times their consumers spent stopping off at Tim Hortons on the way to work, as a result of this campaign. We proposed allowing Nescafe's consumers to create their own experiences and share them online. Introducing the Nescafe Double Cup.
The Nescafe Double Cup You love your Nescafe Rich coffee in the morning, now you can take it to go, and share a cup with a co-worker in the office or a friend in the park. Introducing the NEW Nescafe Double-Cup flask-the best way to share your coffee experience with those you care about.
Creative Concept Developmentarrow_drop_down
The Nescafe Double Cup You love your Nescafe Rich coffee in the morning, now you can take it to go, and share a cup with a co-worker in the office or a friend in the park. Introducing the NEW Nescafe Double-Cup flask-the best way to share your coffee experience with those you care about.
Campaignarrow_drop_down
Ambient Oversized double placements in major cities.
OOH Billboard double placements.
Print / Digital media double placements.
3D print your own cups and share on Social
Rogers Cup double championship Event Sponsorship.
